E-mail Subject Lines in a Pandemic Age

Has the subject matter of your e-mails changed as much as mine have? Here’s a fairly representative sampling of mine over the last few months, pretty  much in the order in which they arrived in my inbox by late May. Maybe it will bring a smile to your face in these strange times. 

smiling man looking at his phone leaning on concrete pillar

Photo by cottonbro on Pexels.com

Thirty-four days of pandemic
Rising to the challenge—together
We’re here to help local communities
While you’re home
Take their temperature from a safe distance

Freeze warning this weekend
Never again fear empty grocery shelves
Help support local restaurants
Our ongoing commitment to our community
Thermometers have just been upgraded

Checking back in with our valued customers
We are open
The right way to check for fever during the outbreak
Not-so-ordinary gift ideas
Scan for fever from a distance

Bring the birds home to roost
New and inspiring ways to experience joy
Thank you for supporting local
Monitor your health
This is hands-down the safest thermometer

Keeping you informed
The perfect solution to the perfect sleep
Build thirty pounds of muscle in six weeks
Purge your plastics
Thermometers available despite huge demand

Stores in your state open today
Much more than a pillow
How to be responsible during the pandemic
Remove all insects from your home
No touch, quick, very accurate body temperature

April was death; April was hope; April was cruel
The fastest way to detect a fever
We’re here for you
A heartfelt thanks to our customers
Thermometers have just been upgraded

More tips for learning, working, and connecting from home
Together we can make a difference
Want to practice self-care—we’ve got you
Updated airport guidelines
Infrared thermometers available this week

Bamboo toothbrushes
Red, white, and an extra 60% off
Doctors recommend that every household has an oximeter
Spring recipes for a fresh taste
Instant infrared thermometers are back

This is not about fear
The top indicator of illness: blood oxygen levels
Memorial Day sale starts today
I feel better already

Reopening daily screening at home for employees
Own the summer with hot grilling recipes
All-in-one health kit
Five steps to avoid financial crisis
Touchless soap dispenser 50% off
Check anyone’s fever from a distance

The nation is opening
You need this automatic soap dispenser
Keeping in touch
Cultivate your own herbal medicines
Public temperature screenings are coming soon

Getting clean air wherever you go
Monitor your health with this new Smartwatch
Airmoisturize can prevent illness
Laser thermometer for your medicine cabinet
New guidelines on fever screening

Low blood oxygen levels are a silent killer
Rapid shipping on thermometers
No-contact thermometers reduce transmission
We can send a thermometer to your door
Are you prepared for temperature checks?

woman wearing a face mask getting her temperature checkedPhoto by Ketut Subiyanto on Pexels.com

Sanctuary and Salvation

Again, my writing has taken me where I did not want to go. I fear we are all too bombarded by this theme, and I promise to leave it soon.

* * * * *

Home is my sanctuary. It’s where I feel safe, protected, loved. It’s where I am inspired—reborn. But seasonal depression traipses after me like a needy two-year-old, and demands constant vigilance. I know only one ‘cure’—to get Out, listen to bird trills, see the trees wave in the wind, smell the grasses and, when spring finally teases me, the flowers.

If Home is my sanctuary, Out is my salvation. But these days, Out is nearly my undoing. The intensity of it drains me. Out, I am a one-woman SWAT team, always on alert for snipers.

On a walking trail, I’m constantly checking all directions at once, zig-zagging to avoid fellow walkers who seem oblivious to the need for physical distance. Veering far off the path when I spy a jogger gaining on me or a gaggle of young roommates filling the pavement and headed my way. The responsibility for communal safety seems to be mine alone.

woman in face mask shopping in supermarket

Photo by Anna Shvets on Pexels.com

In a grocery store, I turn into a one-way aisle only to see someone coming toward me. I stop dead, then wheel my cart around and drive it over two more aisles, down then back up the one between, finally returning to my starting point—only to find someone else illegally coming at me.

When I near the end of an aisle, I pause, then slowly ease my cart into the intersection, anxious that someone may be about to ambush me. I am reminded of the way my nervous Mother used to creep around a blind curve on our mountain road at two miles an hour, madly honking the horn all the way.

Sometimes, another shopper turns in my direction when another is not far behind me. Trapped, I twist and flatten myself against shelves of canned goods like a squirrel plastered to the ground to avoid the predatory hawk. I dare not breathe until the danger has passed and the air might, just might, be slightly clearer than it was a few moments ago.

It is exhausting. I return home—to calm and solace, not knowing when the grayness will again swoop down and envelop me. But knowing it will. And, inevitably, the answer is Out.

I am intoxicated by the thought of Out—just the idea of taking trash to the dump excites me, even though Out is fraught with danger and the perception of danger. While governments ease restrictions, the modified protocols are for others. We elders—‘the vulnerables’—are still expected to stay home. When we do hazard to venture out, we will be at greater risk than ever.

He is okay with that. He says we are warriors. Ready for battle, ready to die for ‘the greater good’ as he thrusts us into the fray. Yes,” he acknowledges, people will die.

People like me.

That’s what warriors do. But how can I be a warrior? Warriors have weapons. I don’t.

She* sees today’s world differently. She encourages us to be meditative and connected—our brothers’ and sisters’ keepers. Reaching out to each other, not with hands, but with hearts—because our lives are in one another’s hands in ways they have never before been. Our physical distance demands our connectedness to be stronger than ever.

I can live with her take, considering this respite from normal as a sacred time in a sacred place, a time to step away from the chaos of the world and into personal commitment, a time to, as she says, “Reach out all the tendrils of compassion that move, invisibly, where we cannot touch.”

I might even be able to stay sane at home.

_ . _ . _ . _

*     She is poet Lynn Ungar. You can read the entirety of her touching poem here.

 

It’s Still Dark

Note: I have avoided writing about this subject like the plague that it is. But events have drawn me to it in spite of myself. Before reading, you should know that this was written a month ago. It was out of date by the time I finished it. But I have chosen not to change the numbers, so the piece can be an archival record.

water rainy rain raindrops

Photo by Markus Spiske on Pexels.com

It’s still dark. The room feels stuffy. I leave my bed, open the window, and the sound of rain fills the room. It echoes the sound I hear in my brain.

It sounds as if I’m deep in the woods trying to tune into a low-signal radio station. Static of the worst kind. Angry, crackling dissonance. A constant hissing as terrifying as if all the voices in the world are speaking in my head simultaneously.

This is not the cadence of a gentle rain tickling our metal roof, a meditative thrum to sleep by. This is the sound of nightmares. Of madness. A discordant jumble of sound I cannot make sense of. The sound of nonsense numbers.

Numbers too big to contemplate clamor for attention I do not possess.

Ten is a number I can understand—the size of a family Thanksgiving gathering. Thirty—my grade- school classes. A hundred? Maybe my granddaughter’s high school soccer games.

But twenty thousand. What does that number mean? The population of my town. Have I ever seen all those people together in one place? If I drove to town one day and all 20,000 lay dead in the streets, could my brain take it in?

And yet, the numbers in my head are exponentially bigger than that. And they are real. They are human lives. The raindrops are their voices. I have no space to breathe.

Overnight, the number of deaths in the United States from a single virus passed the 50,000 mark. Overnight. By tomorrow, we will have exceeded a million documented cases. Before I can blink, cases worldwide will rise to 3 million with 200,000 deaths.  How am I supposed to understand those numbers?

I read a New York Magazine piece the other day. The reporter wrote that what we call “under control” is Americans dying in multiples of September 11 every week.” That kind of death toll is being normalized.

My stomach flips, but my mind is disengaged, my heart numbed. Too many numbers, too many voices—too little meaning. A tale of sound and fury, signifying nothing,

But . . .  tonight I am told someone very dear to me has the thing whose name I dare not speak.

Simultaneously I learn that 40-somethings with barely any symptoms are dying of virus-induced strokes. My son’s age. My daughter’s age.

Now, I feel it.

The cold sweat of bone-chilling fear.